| ADVERTISING |
|
|
| |
Industry Overview (visit site)
Tidy overview of all things advertising, including history, types of advertising, optimization and related links. |
|
|
|
| |
Industry Hall of Fame (visit site)
This virtual museum honors the industry’s high achievers. |
|
|
|
| |
American Advertising Federation (visit site)
The AAF is the oldest national advertising trade association, with a national network of 200 local ad clubs, and 215 college chapters. |
|
|
|
| |
Fresno Advertising Federation (visit site)
Fresno-based chapter of the AAF. |
|
|
|
| |
Public Service Announcements (visit site)
Review the radio and television PSA’s that are produced by non-profit Ad Council with contributions from all facets of the advertising industry. |
|
|
|
| |
Gallery of Graphic Design (visit site)
Digital gallery of print ads by year from 1930 – 1969. |
|
|
|
| |
Better Business Bureau (visit site)
The AAF and the BBB have worked hand in hand to promote Truth in Advertising principles. Consumers concerned about false or misleading advertising should contact their local Better Business Bureau. |
|
| |
| MEDIA LITERACY |
|
|
| |
Guide to Using the Internet (visit site)
Easy web-based tutorial will guide you through using the internet, with tips for keeping family members safe while online. |
|
|
|
| |
Center for Media Literacy (visit site)
This California-based non-profit has developed “5 key questions” for helping youth evaluate media messages. |
|
|
|
| |
Federal Communications Commission (visit site)
Since 1934, the FCC has regulated interstate and international communications by radio, television, wire, satellite and cable for the United States, including advertising. |
|
|
|
| |
Drug Prevention Project by The New York Times (visit site)
This 64-page educator’s guide is designed to challenge middle school students’ perceptions about drugs according to guidelines developed by the Office of National Drug Control Policy. |
|
| |
| PUBLICATIONS |
|
|
|
|
|
| |
Yellow Pages Association (visit site)
Provides industry background and current training modules. |
|
| |
| RESEARCH |
|
|
| |
AC Nielsen (visit site)
Click on “Inside TV Ratings” to learn how the most-watched shows are rated. |
|
|
|
| |
Arbitron (visit site)
View basic ratings information for multiple radio markets. |
|
|
|
| |
US Census Bureau (visit site)
Learn more about the ever-changing demographics for your market. |
|
|
|
| |
Cinema Ad Council (visit site)
Contains industry overview and multiple research reports from independent agencies. |
|
|
|
| |
Magazine Publishers of America (visit site)
Contains informative guide on magazine circulation. |
|
|
|
| |
Newspaper Association of America (visit site)
Maintains directory of local newspapers across the United States with web links. |
|
|
|
| |
National Newspaper Association (visit site)
Contains facts and figures about community newspapers. |
|
|
|
| |
Outdoor Advertising Association of America (visit site)
Review research reports on outdoor advertising. |
|
|
|
| |
Printing Industry Center at RIT (visit site)
Sponsored by The Print Council, this site includes articles and research on the role and effectiveness of print advertising. |
|
|
|
| |
Radio Advertising Bureau (visit site)
Review national advertiser case studies of effective radio campaigns. |
|
|
|
| |
Television Bureau of Advertising (visit site)
Market rankings for US television households. |
|
| |
| LOCAL LINKS |
|
|
|
| |
Greater Fresno Area Chamber of Commerce (visit site) |
|
|
|
|
| |
